Rabulous

I don’t always buy cheap wine. I’m a beer drinker by default, so I never developed a wine snob selectiveness. I’m not high maintenance (at least one person would beg to differ) and so, with most anything in life, I’ll take what I can get.

Tonight, since he hasn’t been feeling well, I put the husband to bed after I force fed him some Tylenol Flu and a dose of reality tv. I walked over to the bodega before Lost to pick up a little nightcap. I chose the usual, a 6 pack of Miller Light bottles. When I was paying, I noticed an interesting flyer on the door. All I could see from where I was standing was, ‘Fat Bastard.’ I was definitely intrigued.

I’m one of those consumers when based with a menial decision, who allows pretty packaging and ingenious labeling to trump over practicality, e.g. taking the cab company called El Bucanero because pirates are cool, faulty coffee cup because it has Target’s bullseye on it. I’m sometimes guilty of being a part of that demographic.

Anyway, after paying for my beer, I stepped up to the door to read the flyer a little closer. The flyer was advertising a wine by the name of “Fat Bastard.” In my dress coat, disheveled mane and mismatched sweat pants no less, I thought, how great is that name?!

As I read a little further, I realized that not only was this a catchy name for a wine, but they had a very honorable campaign going on. For every bottle of wine that’s sold, the parent company, the Click Wine Group, donates a portion of proceeds to breast cancer research. With their marketing savviness, they even draped a symbolic pink ribbon on their bottles. I immediately came home and morphed into reporter mode to do some research. Apparently, the company has raised $150,000 in the past for this same cause. They’re aiming to raise even more this year. Obviously, with just a few days left in the month and considering they’ve been doing this since September, I’m a bit late on the game. But nonetheless, of all the beer, wine and liquor companies, this is the first of its kind that I’ve seen. I’m making a good consumer decision for once: I’m definitely going back to the bodega to pick up a few bottles tomorrow.

That said, there are plenty of ways to contribute and donate to such a deserving cause. On a serious and personal note, I’ve had 3 aunties over the past few years who have been diagnosed and treated for breast cancer. Jeff has had 2 aunts diagnosed as well. It’s a disease that has touched us, as well as many others out there. If it’s not wine, there’s millions of ways to contribute.